4 Top Tools for Amazon Sellers

Author

Nik Hall
June 06, 2025

  1. Reporting: 

    1. Merchant Spring

  2. Quick Research

    1. Helium10

  3. Deep research

    1. DataDive

  4. Ads Management

    1. FBA Excel

Top 4 Tools for Amazon Sellers

Overview:
MerchantSpring is a comprehensive analytics platform designed for agencies and sellers managing multiple marketplaces. It offers a unified dashboard to monitor performance across platforms like Amazon, Walmart, eBay, and Shopify.

Key Features:

  • Multi-Account Dashboard – Consolidates performance metrics (sales, traffic, inventory levels) from multiple marketplaces into one interface.

  • Customizable Reporting – Drag-and-drop report builder to create tailored reports for brands or internal use.

  • Operational Alerts – Real-time notifications for issues such as stockouts, suppressed listings, or Buy Box loss.

  • White-Labeling – Allows branding of dashboards with agency’s logo and colors for client-facing reports.

  • Integration – Supports over 120 marketplaces, ensuring seamless and complete data aggregation.

Pros:

  • Ideal for agencies managing multiple clients and marketplaces.

  • Saves time with automated, customizable reports.

  • Enhances client transparency with branded dashboards.

Cons:

  • Can be overly complex for single-channel sellers.

  • Higher cost than single-marketplace reporting tools.

  • No customization

Overview:
Helium 10 is an all-in-one software suite offering tools for product research, keyword optimization, listing creation, and more.

Key Features:

  • Black Box – Identifies profitable product opportunities based on filters like category, price, sales volume, and competition.

  • Cerebro – Reverse ASIN lookup tool to uncover competitor keyword strategies.

  • Magnet – Provides keyword research with volume, relevancy, and competition scores.

  • Scribbles – Helps create fully optimized listings with intelligent keyword placement.

  • Frankenstein – Keyword processor that filters and deduplicates large lists.

  • Index Checker – Tests whether keywords are indexed by Amazon.

  • Alerts – Monitors listings for hijackers or unauthorized changes.

  • Inventory Protector – Limits promo code abuse during campaigns.

Pros:

  • Offers a complete toolkit for Amazon sellers.

  • Constant updates and new feature rollouts.

  • Strong community and educational content.

Cons:

  • Can be overwhelming due to the number of tools.

  • Potential feature overlap.

  • Expensive for smaller sellers.

Overview:
DataDive is tailored for deep-dive research and listing optimization, using data from sources like Keepa and Jungle Scout.

Key Features:

  • Research Sheet – Aggregates keyword, ASIN, and listing data into one dashboard for analysis.

  • Ideas Sheet – Suggests high-opportunity, low-competition keywords.

  • Profits Tool – Calculates profitability after accounting for COGS, ad spend, and Amazon fees.

  • Chrome Extension – Scrapes real-time Amazon listing data into Google Sheets.

  • Google Sheets Integration – Easy export and manipulation of data in familiar tools.

Pros:

  • Extremely detailed and data-rich platform.

  • Enables smart, data-backed decisions.

  • Saves time with research templates and automation.

Cons:

  • Requires time to learn.

  • Pricing might deter smaller users.

Overview:
FBA Excel is an Excel-based tool for simplifying and improving PPC campaign management on Amazon.

Key Features:

  • Bulk Optimization – Automatically adjusts bids based on historical performance and target metrics.

  • Performance Analysis – Highlights top and underperforming keywords to guide spend allocation.

  • Customizable Settings – Allows fine-tuning of PPC rules per campaign.

  • Metrix Tool – Tracks account-wide metrics such as TACoS, sales, and ad performance.

Pros:

  • Highly efficient for users comfortable in Excel.

  • Speeds up campaign adjustments.

  • Offers deep control over PPC management.

Cons:

  • Requires intermediate to advanced Excel knowledge.

  • Lacks the flexibility of cloud-based PPC tools.